How to Rank Higher on Google in 2025 14 Steps

You also need to consider the experiences of visitors to your site. You need to take a holistic view of the value your website provides to users, then optimize your content so that it gets the results you need. To ensure your website ranks highly, you can’t just focus on what search engines are looking for.

When your website appears on the first page of Google’s search results, it’s much more likely to get clicks. Oskar is highly driven and dedicated to his editorial SEO role. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI.

Cross-integration with Ahrefs tools

Compare your backlinks with competitor pages using the “Add competitor” feature. If appropriate, use secondary keywords (or parts of them) within subheadings. You could target both keywords on the same page and potentially get on Google’s first page for both. Adding keywords to your content is a crucial component of on-page SEO.

Target Low-Difficulty Keywords

• Addressing these components can significantly impact your rankings.
• Technical aspects of your website also affect your rank in search engines, which is why menu structure, load speed, the use of code, and overall user experience (UX) are important.
• To rank higher on Google, you must combine strategic planning, quality content creation, technical optimization, and continuous monitoring.
• Every spot you drop in the rankings means fewer clicks, fewer calls, and fewer customers walking through your doors.
• It helps to elevate the user experience by making it easier to find what they’re looking for and jump there with a click.

Many of us get so fixated on optimizing content for Google that we forget what the end game is – to reach a highly targeted set of humans. If your website is not responsive, you will have a higher bounce rate, which in turn will negatively affect your ranking. This monitors the loading time of each page on your site and generates data to show you which pages are providing good experiences and which need work. While they may have lower search volume, you could be missing out on extremely targeted audiences that are ready to buy. Some of us may have learned the hard way, but you never know when things will change with any given tool – whether it’s how data is reported, what information we have access to, etc. And, this means it values sites that provide better answers to those searches over those that are just packed with relevant words and phrases.

Tools

It then suggests them as contextual internal link opportunities. Internal links are links from one page on your website to another. They’re important because they’re how PageRank flows around your site. In other words, internal links boost a page’s authority and tell Google it’s important.

Next to each we’ve listed ways you could take advantage of these flaws to produce something better. The searcher using these keywords may be in the early stages of buying and exploring “how-to” articles to solve a problem. So the first step to ranking well on Google is to determine which keyword(s) you want a page to rank for.

The year was SEO Anomaly around 2003 or 2004, and I honestly didn’t even know that normal people like you and me could create a website and have it rank on the first page of Google. Maybe I thought that only large corporations that paid to be listed there could make it. Ranking data in Google Sheets can be a powerful way to make data analysis more meaningful and actionable. We’ve covered a variety of methods, from the basic RANK function to more advanced techniques involving multiple criteria and dynamic rankings. By combining these tools, you can tailor your approach to fit any data set or specific requirements you might encounter. It certainly isn’t as fun as creating content or getting backlinks, but technical SEO is still important.

Once you’re ready to go, it’s time to find some keywords to use! The simplest is to pick a term relevant to your industry and type it into the Google search bar without hitting enter. Only 8% of websites hold the same rankings in both desktop and mobile searches. According to Statista, 63% of searches are performed on mobile devices. This is why Google ranks mobile-optimized sites higher than those that aren’t mobile-friendly. As of 2023, Google is on track to be a fully mobile-first platform by the end of the year, and it’s already stated that the majority of websites are now indexed on a mobile-first basis.

A great tool to use for this is CompetitorSpyFX, which analyzes your competitors’ sites for everything from content marketing to user experience. Likewise, you don’t want to target a keyword like “corn.” Broad, short-tail keywords have more competition, making it harder to rank at the top of search results. You’d have to be very authoritative to make it into those top rankings. Be especially careful with artificial intelligence (AI) content writing tools.

In the “Overview” report, the “Pos.” columns show your organic position for each target keyword. And the presence of an icon means you rank for a SERP feature. If you can’t or don’t want to fulfill a particular intent, it’s probably best to target another keyword. Search intent is the purpose behind a user’s search, and satisfying it is key to ranking higher in Google Search. Remember, the goal is to align your content with what your audience and Google seek. It’s a balancing act, but you’ll climb those rankings quickly once you find your rhythm.