How to Rank Higher on Google and Get More Organic Traffic

In other words, writing that’s relevant, engaging, and well-written is your best bet to the top. Schema.org markup is not a ranking factor, but it can help improve your visibility in search results and make your results more clickable. Schema markup is a way of even more specifically telling Google the types of content on your page, which can help it to appear in rich results.

Here are 12 steps you can take to improve your search results positioning. Don’t forget to continuously SEO Anomaly track your target keywords’ rankings using SEO tools or specialized rank-tracking software. This helps you understand your visibility and track progress. A continuous content optimization process is essential to maintain and improve your rankings over time.

With these tips, you can have confidence that your ranking system is both accurate and reliable. After all, a well-functioning ranking system is a valuable tool for analysis and decision-making. If you’re feeling adventurous, there are more advanced techniques to explore. These methods can add an extra layer of functionality to your ranking system, making it even more robust and versatile. By using RANK.EQ, you maintain consistency in your rankings, but you might still see gaps.

After you create some page to support your main theme, you make some sort of a “topical relevance” network. Thanks to it, you can interlink the inner pages using relevant anchor text. Now it’s one of the most vital signals Google takes into consideration when ranking your site.

Backup Your Data

• Whether comprehensive content directly impacts rankings is unclear.
• When your website appears on the first page of Google’s search results, it’s much more likely to get clicks.
• Basically, this involves adding new insights, perspectives, or original data that other content lacks.
• If you’re having issues with broken links consider using a Broken Link Checker to find and fix these links.

This tab shows you which competitors outrank you and their search positions. From there, you can filter for keywords ranking in positions (which roughly corresponds to the second page of Google). Scroll down to the “Queries” table to see a list of keywords your website ranks for. Their Rank Tracker tool requires a login and a subscription, but it is well-known for strong backlink analysis and competitive research features. It comes with a suite of SEO tools from site audits to keyword research.

Also, does the traffic boost convert to more customers and sales? SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort. Also, while a lot of the focus is on creating more content, don’t forget to audit your existing content.

It’s about providing value to your readers and effectively meeting their needs. At the bottom of the funnel, many users may be on the brink of buying. Keywords like “buy,” “discount,” “deal,” or “near me” often indicate high purchase intent. The easiest way to explore search intent is to use Chrome Incognito.

Check your technical SEO

We also have an ultimate guide to link building with plenty more strategies you can use to rank higher. Check out our ultimate guide on where and how to use keywords in your content for more Shopify SEO tricks. And don’t forget to spend some time on your “out of stock” pages. Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content.

You will likely have to sift through multiple pages to find where you rank for a single term. To check multiple terms, you must repeat the process for each keyword. You will need to scroll through the results and possibly visit page two and beyond before you find your website (if you rank for that term at all). Record the results you find; otherwise, you won’t be able to track your performance over time.